Privacy Policy

Information You Provide

When you place an order, create an account, sign up for our newsletter, or contact us, we collect information such as your name, email address, shipping address, phone number, and payment details. Payment information is processed securely by our payment provider (Stripe) and is never stored on our servers.

Information Collected Automatically

When you visit our website, we automatically collect certain information about your device and browsing behaviour, including your IP address, browser type, operating system, referring URLs, pages viewed, and time spent on those pages. This information is collected using cookies and similar tracking technologies.

Rewards & Account Data

If you participate in the Ellectrify Rewards programme, we collect records of your purchases, points transactions, and redemption history in order to administer your account and deliver benefits.

Order Fulfilment

We use your personal information to process and fulfil your orders, send order confirmations and shipping updates, and handle returns or exchanges.

Communications

With your consent, we may send you marketing emails about new products, promotions, and wellness content. You may unsubscribe at any time using the link in any email or by contacting us directly. Transactional emails (order confirmations, shipping notices) are sent regardless of marketing preferences.

Service Improvement

We analyse aggregated, anonymised usage data to improve our website, product offerings, and customer experience. This data cannot be used to identify you individually.

Legal Obligations

We may process your data where required to comply with applicable laws, respond to lawful requests from authorities, or protect our legal rights.

Service Providers

We share your information with trusted third-party service providers who assist us in operating our business, including payment processors (Stripe), shipping carriers, email service providers, and analytics platforms. These providers are contractually obligated to use your data only for the services they provide to us.

No Sale of Data

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes. Ever.

Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity, subject to the same privacy protections described in this policy.

Legal Requirements

We may disclose your information if required by law, court order, or government authority, or if we believe disclosure is necessary to protect the rights, property, or safety of Ellectrify, our customers, or others.

Types of Cookies We Use

We use essential cookies necessary for the website to function (such as session management and cart persistence), analytics cookies to understand how visitors use our site, and marketing cookies to deliver relevant advertisements. You may disable non-essential cookies through your browser settings, though this may affect site functionality.

Third-Party Analytics

We use analytics services that may set their own cookies. These services provide us with aggregated reports about website traffic and usage patterns.

Retention Periods

We retain your personal information for as long as necessary to fulfil the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Order data is typically retained for seven years to comply with tax and accounting requirements. Marketing data is retained until you unsubscribe or request deletion.

Account Deletion

You may request deletion of your account and associated data at any time via your Dashboard settings or by contacting us. Upon verified request, we will delete or anonymise your data within 30 days, subject to legal retention requirements.

Access & Portability

You have the right to request a copy of the personal information we hold about you, in a structured, commonly used, machine-readable format.

Correction

You have the right to request correction of inaccurate or incomplete personal information we hold about you.

Deletion

You have the right to request deletion of your personal information, subject to our legal obligations to retain certain data.

Objection & Restriction

You have the right to object to or request restriction of certain processing activities, including direct marketing.

How to Exercise Your Rights

To exercise any of these rights, contact us at privacy@ellectrify.com. We will respond within 30 days. We may ask you to verify your identity before processing your request.

Our Measures

We implement appropriate technical and organisational security measures to protect your personal information against unauthorised access, disclosure, alteration, or destruction. These include SSL/TLS encryption for data in transit, access controls, and regular security reviews.

Limitations

No method of transmission over the internet or electronic storage is completely secure. While we strive to protect your information, we cannot guarantee absolute security. In the event of a data breach that affects your rights and freedoms, we will notify you and relevant authorities as required by law.

Age Restriction

Our website and products are not directed to children under the age of 16. We do not knowingly collect personal information from children under 16. If you believe we have inadvertently collected such information, please contact us immediately and we will take steps to delete it.

Updates

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. We will notify you of material changes by posting the updated policy on our website with a revised date, and where appropriate, by email. Your continued use of our services after any update constitutes your acceptance of the revised policy.